Tuesday, May 1, 2012

SUNBLOCK: BEYOND THE RAYS OF CONSUMERISM


An avid beach bum’s most powerful tool is SUNBLOCK. Without it, one can get skin like a roasted pig, especially in a tropical country like ours. With the advent of hyper-consumerism, a lot of products abound in the market which promises higher SPFs. Yes, it is a given that sunblock is a commodity (with all the UV and other harmful rays). However, these products may seem too good to be true. I can’t imagine the truthfulness of lotions with SPFs higher than 100 are really effective to their last drop. I guess the economic PRINCIPLE OF DIMINISHING MARGINAL UTILITY holds true even for products such as sun rays protector. The best remedy to avoid the scourging heat of the sun is simple: stay away from it. If you can’t beat the summer heat, use hats with brim and other materials that will cover your skin. I am not saying though that we must avoid sun block lotion, which is the last thing on my mind.  In my opinion, sun block is an indispensable tool to a wonderful beach experience. What we must learn though is to discern which sun block products offer realistic protection and which are just big ad BLUFFs. Before applying the lotion to your precious skin, one must ask: IS THIS REALLY WORTH IT?